After its most successful year in the Midlle East, the BMW Group opened the largest showroom worldwide for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi.

Investing more than AED 300 million (approx. 62 million euros), the construction of the new 35,000-square-metre showroom took over three years to be completed. The new luxury showroom will showcase more than 70 automobiles and 10 motorcycles on permanent display allowing visitors to see the brand’s entire model line-up in different colours and option packages.

The facilities will also include a service area fit to receive up to 120 vehicles simultaneously for maintenance.

“The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.” Robertson added: “The investment in this impressive and unique facility that makes the world’s biggest BMW Group showroom, is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region” commented Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing