The Burberry Prorsum 2012 Womenswear show at this year’s London Fashion Week showcased a fully immersive digital experience by involving the brand’s online communities through a live Twitter and Instagram social feed and by live streaming the runway show directly to through burberry.com, Facebook, Sina, Youku and global partner sites.

For the next week, Burberry aficionadas can purchase the collection exclusively from the runway with delivery in just 8 weeks.

"We’ve been exploring technology as a way of communicating to all our different communities for some time. I love that we can host this event in Hyde Park, take a piece of London and broadcast it all over the world to people wherever they are and whatever they are doing.

We stream the show from Burberry World to digital billboards – airports, news networks, train stations, your phone, your iPad or our bricks and mortar stores globally. Everything that we create lives on Burberry World – it’s our digital home but it’s all around us. 
The show is one of the most powerful expressions of this brand – we take every element of this physical experience and completely digitalise it.

Everything from the British weather, music, the design process, the collection and more can be explored here. It’s an incredible year for London and we want to share the energy and excitement here with our broad global communities.” Christopher Bailey, Chief Creative Officer