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Lexus' TORI 500 Racing App |
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By Luxe |
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Lexus GS creates a cool new racing app honoring the curves of Sports Illustrated Swimsuit model Tori Prayer.
Lexus’ new TORI500 racing app, available at Lexus.com/tori500 and iTunes, let’s fan rev up the engine of the all-new 2013 Lexus GS sport sedan around a race track that follows the curves of the supermodel’s body.
The new app was created as part of a multi-faceted advertising campaign supporting Lexus’ role as the Official Automotive Marketing Partner of SI Swimsuit and launch week.

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