Now available in stores worldwide, the new Signature For Good collection from Montblanc aims to reinforce the brand’s commitment to the education of children and to UNICEF. For every collection piece sold between now and March 31,2014 , Montblanc will donate part of its proceeds to UNICEF’s educational programmes, through the Schools for Africa and Asia initiatives, and programmes in Latin America. As part of this awareness campaign, Montblanc hopes to raise a minimum of US1.5 million for the construction of schools and for access to a better education.
Montblanc International CEO Lutz Bethge said: “With 61 million children in the world not yet enrolled in school, it is our duty to take the necessary steps to empower these children with an education so they have the knowledge, skills and confidence to shape a better future for themselves and their communities. Our aim was to create a collection that not only appeals through its design, style and fine craftsmanship, but that has a greater purpose by enabling real change.”
US Fund for UNICEF President and CEO Caryl M Stern added: “Thanks to our partnership with Montblanc and the vital contribution to UNICEFʼs work, UNICEF has provided more children a quality education that will significantly better their chances in life.The impact of their investment is truly noticeable and we are grateful for the contribution they make in raising global awareness for UNICEFʼs work with vulnerable children around the world.”
The Signature For Good collection includes a series of stylish writing instruments, jewellery pieces and leather accessories that feature an unusual brick design symbolising the joint effort to build a better future for our children. Each item in this collection features an individual serial number associated with a brick “indicating that the owner of the product has a symbolic share in the programme and is contributing to building better and brighter futures one brick at a time“, the company said.