Essentiality is a Bespoke Luxury Lifestyle Concierge & Personal Assistant Company located in Montreal but working worldwide. The founders of Essentiality also created LuxeInACity to share their knowledge of the Luxury World with the Affluent Traveller. 

In the name of our clients, we have:

• Supervised a $500 000 condo renovation in Tortola, BVI

• Overseen the purchase and design of a $700 000 chalet in Mont-Tremblant

• Sourced and purchased $800 000 in luxury items (jewelry, art, cars, motorcycles, ATV, furniture, gifts)

• Coordinated a wedding of 200 guests

• Organized a $15 000 bachelor party for 12

• Administrated a relocation from Montreal to Vancouver, including finding a house

• Managed the online presence and website of one of the biggest Celebrity brand in Canada

• Booked over 200 trips abroad.

Roxanne Genier

Roxanne has been at the service of the Elite of this world for the last 7 years. She has traveled to 62 countries.

Roxanne spent 4 years working onboard some of the most prestigious and renowned superyachts, owned by Russian billionaires, American TV celebrities or successful entrepreneur. As a crew member, she was expected to achieve the impossible in order to satisfy the needs and desires of the guests.

Upon her return to Montreal, Roxanne became a Personal Assistant to several affluent individuals including a successful TV Celebrity. She managed the personal and business needs of her clients, e.i. travel & event planning, property management, sourcing & purchasing, etc.

Maxine Genier

Maxine, mother of two beautiful girls, has traveled over 20 countries

Like Roxanne, Maxine was also a member of the Canadian Naval Reserve were she participated in the First Response Team in Canada after the events of September 9th, 2001.

After travelling for several months, Maxine headed to Fort Lauderdale to pursue a career in yachting. She worked for several months onboard a luxury yacht as the owner's Personal Assistant.

For four years thereafter, Maxine moved to Sweden to follow her husband and raise her daughters. She occupied her personal time learning everything she could about business management, photography as well as website design and the online world.