Aloft Suwon – Trendy Stay in South Korea

Starwood Hotels & Resorts is expanding its Aloft, “style at a steal,” brand of hotels with the opening of the Aloft Suwon hotel in South Korea by late 2014. It’s the first Aloft hotel in South Korea and is the result of a partnership with Youngshin HRD. Co., Ltd., a wholly owned subsidiary of OKHOW Co., Ltd.

“We are pleased to partner with Youngshin Hrd., Ltd. to bring the Aloft brand to South Korea for the first time,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc.

“While Starwood has maintained a long-standing presence in South Korea since the opening of the Westin Chosun Busan, this signing marks an important milestone in our overall growth strategy to expand the Aloft brand. Aloft Suwon will add to ten existing Aloft hotels in exciting cities throughout the Asia Pacific region.”

Starwood debuted the Aloft brand in 2008. It is geared towards young trendy travelers that have an eye for luxury and innovation, but set a lower price point than the other hotels in Starwood’s portfolio.

“Because of the brand’s vibrant design and a social guest experience offered at an attractive price point, Aloft properties have quickly grabbed market share wherever they have opened,” said Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. The next generation of traveler has taken to the Aloft brand, and a broad range of travelers continue to discover what it has to offer.”

The Aloft Suwon will be located in the perfect area to appeal to this type of traveler. Suwon, less than 30 kilometers from Seoul, is home to 14 university campuses and is also a major industrial center.

The Alfot Suwon is scheduled to open in October 2014 as part of a mixed used development space. It will have 120 guest rooms, a meeting space, an all-day restaurant and the Aloft’s signature lounge and bar. Additional amenities include a fitness center and spa.

Roxanne Genier
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Roxanne Genier

Luxury Brand Management Consultant at Roxy Genier
Roxanne or Roxy, founder of Luxe In A City, was nominated as one of the Top 5 Luxury Travel Bloggers by the readers of USA Today. Aside from overseeing this luxury travel blog, she spends her time teaching how to perfect the feeling of luxury to authentic niche brands while traveling the world with her family.
Roxanne Genier
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