Peninsula Hotels New Global Brand Campaign

The Peninsula Hotels has just launched ‘Peninsula Moments,’ a multimedia advertising campaign that goes behind the scenes at Asia’s oldest hotel brand.

The global, multi-million dollar campaign uses photography and video to showcase the spirit of Peninsula Hotels, an overview of each destination and images of the architecture.

“As one of the world’s oldest hotel groups, Peninsula icons throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly,” saidPeter C. Borer, Chief Operating Officer.

Singapore-based celebrity photographer Russel Wong, also known for his work on Crouching Tiger, Hidden Dragon,is the mastermind behind the photos for the campaign.

Peninsula Moments at Peninsula Bangkok

“I wanted it to appear very narrative, almost like scenes from a movie,” said Wong. “I tried to inject a romantic notion into the overall campaign, and hopefully it’s all uniquely Peninsula.”

The campaign films were produced byRidley Scott Associatesand directed byJean-Claude ThibautandAntony Crook.

“My main objective was to amaze the audience with real stories and authentic moments to capture the overall magic of The Peninsula Hotels, fueled by the staff’s genuine desire to inspire, with their unique approach to their work giving an original view on each city,” said Thibaut.

In addition to ‘Peninsula Moments,’ the hotel group also recently announced the multi-million dollar renovation of its flagship hotel in Hong Kong and the launch of PenCities, an online travel journal.

Roxanne Genier
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Roxanne Genier

Luxury Brand Management Consultant at Roxy Genier
Roxanne or Roxy, founder of Luxe In A City, was nominated as one of the Top 5 Luxury Travel Bloggers by the readers of USA Today. Aside from overseeing this luxury travel blog, she spends her time teaching how to perfect the feeling of luxury to authentic niche brands while traveling the world with her family.
Roxanne Genier
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