The Zetter Townhouse – Hip Hotel in London

A stay at the hip hotel, the Zetter Townhouse, feels much like visiting the home of a slightly dotty relative. And in fact, that’s the vibe they were going for. Our hotel is “like the private residence of a most beloved, eccentric and indulgent great aunt – we call her Wilhelmina” they write on their website. You’ll find a painting of Wilhelmina, this cool hotel’s fictional muse, hanging in the Cocktail Lounge.

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The Zetter Townhouse is the little sister of The Zetter – a stylish hotel found just across the cobblestones of London’s St John Square. By making the most of their Georgian townhouse setting, the Townhouse attracts a younger crowd who love the quirky – and thoroughly British – approach to period décor.

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Overstuffed chairs invite to you curl up with a classic novel, the roaring fire in the lounge emits a welcoming glow and exploring the trinkets from across the globe that adorn every inch of space could keep you fascinated for hours.

This whimsical vibe follows you to the bedrooms, where modern technology blends seamlessly with the reclaimed furniture and four-poster beds. Each of the 13 bedrooms is fitted with a flat screen TV and fully working old-fashioned telephones, while the deluxe rooms are sprinkled with retro radios with built-in iPod docks. Unsurprisingly the fun vibe attracts a lot of private parties.

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If you’re coming as a group, the Townhouse Suite or Townhouse Apartment offers extra room, or you can always rent the entire house. For couples, the Club or Deluxe rooms are charmingly cozy.

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While staying at the Zetter Townhouse, it can be all too easy to lose yourself to the fantasy of living in 19th century England. Indulging in in-room spa treatments, nibbling on scotch eggs in the lounge or playing a game of table tennis in the parlor; it can be tempting not to leave the hotel at all.

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But considering its location in Clarkenwell, one of London’s most fashionable areas, we urge you to put down your china tea cup and spend some time exploring. To help you see the most of London, you can enjoy complimentary use of the Brompton Bikes and a full concierge service.

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After a day spent whizzing around town, the best way to unwind is in the hotel’s Cocktail Lounge. Drinks are served at an old apothecary table and feature flavors inspired by old herbal remedies, like gun-powder tea tincture, salted-liquorice bitters and jasmine tea cordial. Quirky but sophisticated, the lounge is renowned as being one of London’s best cocktail bars.

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The Zetter Townhouse 49-50 St John’s Square London EC1V 4JJ Tel: 020 7324 4567 Fax: 020 7324 4456 Email: Website:

All images are provided by: Amy Murrell

Charlotte Claxton

Charlie is a freelance writer who specialises in travel, luxury and food. Having earned her chops as a staff writer for international travel brands and digital marketing companies, she now writes for freelance clients and runs her own travel blog. Charlie grew up in London and has since lived in Canada and Australia. She currently writes from various cafés, hammocks and beaches as she travels the world, bringing LuxeInACity readers first-hand insight into the best luxury experiences worldwide. Get to know Charlie better at